About Roberta Lewis
Roberta Lewis is an industry veteran with over two decades of successful
consumer electronics retailing, internet marketing, and manufacturing
experience. Roberta Lewis and Associates was founded in 2005 to support the
broad range of consumer electronics businesses including manufacturers,
retailers, custom installation businesses, and group associations with
marketing, advertising, public and consumer relations, product/brand awareness,
and strategic sales management.
Most recently, Roberta Lewis was vice president of sales and marketing for
Phase Technology/United Speaker Systems, a privately held, 50-year-old domestic
speaker and original equipment manufacturer in Jacksonville, Florida. Ms. Lewis
joined Phase Technology in August, 2001 and was responsible for domestic and international
sales and marketing.
Prior to joining Phase Technology, Ms. Lewis served as vice president and chief
marketing officer of Knowledglinks, Inc., d.b.a. www.getplugged.com, an
Internet-based specialty consumer electronics marketing company. As a
collaborative Internet marketing portal, the company provided channel-market
solutions for both suppliers and their dealers, offering management, customer
referrals, and sales.
Ms. Lewis spent the first 19 years of her CE career at Texas-based Home
Entertainment, Inc., a 40-year-old, privately held specialty A/V retail chain
with seven stores in Houston and Dallas. She served as vice president from
1991-1996 and president from 1997-1999. Home Entertainment, Inc. was
consistently ranked a top ten retailer by Audio Video International and highly
regarded by the industry as the dominant dealership in both Houston and Dallas.
When the Tweeter Home Entertainment Group acquired Home Entertainment in 1999,
Lewis and her management team had grown sales from $8 million to $25 million in
just eight years. Tweeter appointed Lewis as vice president over the Texas
Region, as well as national custom installation manager.
Ms. Lewis served as president of the Professional Audio/Video Retailers
Association (PARA) from 1998-1999, and prior to that served as the group's vice
president. She has also served as a board director for the Progressive
Retailers Organization (PRO) and has been a guest speaker for IPRO conferences
and Bose Corporation's national sales meeting. Ms. Lewis resides in Houston,
Ms. Lewis currently serves on the CEA Audio Board, High Performance Audio
Sub-Division, and Audio Promotions Committee. In addition, she serves as a
member of CEDIA's Manufacturer's Council.